Email marketers should appropriately structure their reach-out messages to suit the specificity of their prospects, i.e “buyer persona”.
It is important not only to send emails to the right people at the right time, but also adjust their content to the recipient’s personality. Inexperienced SDR’s often overlook delivering the appropriate message to the buyer persona looked, while seasoned SDR’s know that using the wrong type of personal messages will get them responses such as “take me off your list” or “I’m not interested”. As a result, all the hard work of lead generation can be wasted.
To prevent loss, SDR’s must adjust their pitch according to the buyer persona, whose characteristics they acquire during lead generation process. Otherwise, it may lead to the lost opportunities during a sales process and a low deal closing ratio.